Loopiq Studio

Practca

A game-changing english learning platform learners interact with Native English speakers in groups and interact with each other. Along with 1:1 sessions and practicing writing, Practca is a complete package.
Practca-top-banner

Discover Practca

Practca is a language learning platform which offers private lessons along with group learning experience. The learners have an immersive experience of selecting their areas of interest such as travel, business, sports and more. The outcome is improved speaking and listening skills along with interacting with people from different backgrounds.
With 1 on 1 private lessons and writting practice the learners will have a comprehensive experience.

Target Audience

Age of 15-40

Nature of Audience

~08 Million

Number of Audience

Design Process

As this is a full-cycle project, Loopiq was responsible for all the process starting from Business Analysis untill launch of the product. We’ll take you through the whole design process.
Discovery
2 DAYS
research
4 DAYS
sketches
3 DAYS
wireframes
7 DAYS
branding
4 DAYS
Aesthetics
8 DAYS
development
20 DAYS

Discovery

Meeting with the Practca team to understand their vision and planning how to bring that vision to life.
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Research

After understanding the idea our team went through an extensive research process in which involved creating personas of potential learners and understanding their requirements. Research involved questionnaires, interviews and studying the competitors.
AbdulMalik Mohammed

Pain Points:

  • Difficulties in communicating in English
  • Challenging to follow his passion in Basketball due to lack of communication with other players

Solutions:

  • A platform where he can learn English on his pace
  • He will be able to talk with native english speakers and other sports anthusiasts in group

AbdulMalik Mohammed

Final Year Student

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AbdulMajeed AlTamimi

Pain Points:

  • Problem in communicating with staff that don’t speak English
  • Challenging to do screening interview in English

Solutions:

  • Practicing English during the time preferred
  • Having 1:1 classes and writing lessons
  • Taking group classes related to the interview.

AbdulMajeed AlTamimi

Government Organization

Sketches

The UX/UI Team worked on sketching the low-fidelity to mid-fidelity wireframes to start the process of bringing the idea to life. The wireframes were made for mobile version (for students) and web version (For teachers and administrative people).
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Dashboard
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Calendar
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Branding & Components

We designed the icons and other components that would be used on the mobile application and web application that would be super-easy to understand and use.
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Web & App Version UI Designs

The final screens went perfectly with the idea our client had and the way we pictured the look and feel of this product. It was fun to create something so full of life and goes with the exact purpose of the product.
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Practa is the future of language learning

A different way of learning English where the learners talk with the native English speakers in groups. Lagnuage learning is fused with the social factor. Writing practice makes learners good with great composition skills too!

Book Classes

Learning english with native English speakers has never been so easy. The teachers can send invite to their students and also the students can book classes with the teachers they are more comfortable with.

Targetted Learning In Groups

Students can select up to 3 categories of interest so that their learning experience is more efficient and targetted. Students are also categorized according to their current level making it more comfortable
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Practa is a magical platform that is destined to make everyone a fluent speaker of English.

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Development

Our expert front-end and back-end developers are working on the code for Practca. The progress is on time and going in the right direction/

Frameworks Used

We have deployed Swift and Kotlin Frameworks for the front end and PhP for back end. These frameworks were selected because they are very dynamic and would work great with Practca.

Why we used them

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Simplifying complicated operations

We want to make sure that our app is as easy to use as possible. We’ve done away with all those confusing buttons and menus, and we’ve made it easier than ever to find what you’re looking for. Now, all of your favorite functions are just a click or two away.
We know that sometimes it can feel like there are too many steps involved in some of our operations, so we want to make sure you have the best possible experience when you’re using Practca.
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Results

Simple Interface

Easy to understand and fun to use/
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The Development is in process.

Our developers are working on creating the perfect code for Practca and the progress is on point. We are really excited to pring Practca to the market very soon 🙂
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In Hand Mobile

Brand Colors

Selecting the colors for Practca was a time-taking process as the target audience is so diverse in many different ways. The colors we chose went exactly with the concept of Practca and cover a wide range of audience.
HEX-F4CB08
HEX-F37C1E
HEX-5B0697
HEX-2CCBEB
HEX-FEF14B
HEX-4BFE89
HEX-98E8F8
HEX-F0F2FA
HEX-FCFFFD

Icons & Illustrations

We created icons and illustrations that would make it easy for the users to understand how to navigate through Practca and add more life to the product.
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Typography

We selected the Mulish and Aviner font families which are easy to read, look bold and fun at the same time. Our typography for Practca is clean and looks good which makes it easy for the users to use Practca.

Text Style

Size

Weight

Heading 1

44px

Bold

Heading 2

40px

Medium

Body

18px

Medium

Buttons

18px

Medium

Aa

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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Logo Design

Logo design of Practca took us 2 weeks but our first concept was loved by Practca Team and we stopped right there. We love to see our clients satisfied with our work
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We had combined letter P with speech bubble to make it a perfect combination of brand name and purpose.

Colour Variations

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The design was loved by Practca team and we were glad to have given something meaningful which went exactly with their ideology.
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Made with by Loopiq

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